Bánh phủ sôcôla Choco PN

A LEADING CONFECTIONERY COMPANY IN VIETNAM

Founded in 1990 by Mr. Pham Ngoc Thai and Ms. Nguyen Thi Dung to produce high quality confectionery products, and since then has become one of the most successful family companies in Vietnam with 3 international standard factories, including: Binh Tan Factory (HCMC), Long An Factory, and Hung Yen Factory, with more than 1,500 employees working and dedicating. Pham Nguyen products are present in 200,000 retail locations throughout Vietnam and more than 30 countries around the world.

BUSINESS PHILOSOPHY

“Without R&D, we will forever be left behind, always at least one step behind our competitors” is the guideline statement for Pham Nguyen’s development in recent years, when the 2nd generation is taking over in developing the confectionery empire. The company has grown tremendously due to the young, creative, exploding management method of none other than the children of the founders.Ms. Pham Thi Thanh Thao (Chief Operations Officer) and her husband Mr. Christian Leitzinger (Chief Executive Officer) Mr. Leitzinger Christian Walter, CEO of Pham Nguyen Confectionery shared:”I am very proud when our company Pham Nguyen is honored to win the title of Best Managed Enterprise in 2022. This title is recognition & encouragement for Pham Nguyen’s staff who have joined hands to build Building a strong organizational culture, constantly maintaining high governance standards & always looking for innovative and breakthrough solutions to promote long-term growth. The achievement also confirms Pham Nguyen’s commitment to partners, distributors, millions of loyal customers who have loved, trusted & shared our products with everyone they know. Once again, thank you sincerely. Thank you to all those who have been instrumental in helping us achieve our vision to transform the baking industry in Vietnam, as well as the opportunity to expand our leadership to serve many more customers.”

Phạm Nguyên Foods
Phạm Nguyên Foods

VISION

The leading fast food manufacture and distribution company in Vietnam

MISSION

Providing and satisfying every family member of Vietnamese consumers through developing and constantly improving product quality. Bringing fresh, nutritious and delicious products to every Vietnamese’s meal

6 SUPREME CULTURAL PRINCIPLES

CONSUMER CENTRIC

Consumers are the focus

INTERGRITY

You are your words

RESPONSIBLE

There is always a beginning and an end point for every problem

BE RESOURCEFUL

Everything has a key to solve

F.A.I.L – FIRST ATTEMPT IN LEARNING

Every failure is a lesson

DATA ORIENTED

Using data describes goals, plans, and problems

QUALITY POLICY

Pham Nguyen Food Processing & Confectionery Co., Ltd. are committed to: Continuously improving our products and services quality to provide total Customer and Consumer satisfaction

Phạm Nguyên Foods

GLOBAL PARTNER

Bauli, a 100-year old, Italian, family managed and owned company, is a valuable partner of ours in Vietnam. The brand is known for various Italian traditional classics: Pandoro, Panettone… which are loved world-wide.Since 2019, we have built distribution of Bauli products into all modern trade, and 16,000 general trade shops.

HISTORY

The establishment and development of Pham Nguyen Confectionery

This is a simple headline

2016 – The present

2023

Winner of the 3rd Deloitte Best Managed Company award

2022

Winner of the Deloitte Best Managed Company award

2021

Winner of the Deloitte Best Managed Company award

Phạm Nguyên Foods

2020

Winner of the Deloitte Best Managed Company award

Phạm Nguyên Foods

2019

Built distribution of Bauli – our global strategic partner – products into all modern trade, and 16,000 general trade shops across Vietnam

Phạm Nguyên Foods

1990 – 2016

2016

Received 9.6 million investment from Mizuho Asia Partner

Phạm Nguyên Foods

2014

Launched Otto Bread, marking the beginning of entering fresh and healthy bakery era

Bánh mì hoa cúc Otto

2010

Partnered with Doraemon and Pikachu Licensor for a hugely successful products launch under Popit brand name

Kẹo Sôcôla Sữa Popit

1997

Develop the well-beloved Chocolate Coated Biscuit under brand name Choco P&N – the most chosen Pie Brand til this day

Bánh phủ sôcôla Choco PN

1993

Developed the first Packaged Candy in Vietnam and quickly took over the market with P&N chocolate Brand

Phạm Nguyên Foods

1990

Founded in 1990 by Ms Nguyen Thi Dung, from the humble factory located in Binh Tan district, Ho Chi Minh City, Vietnam

Phạm Nguyên Foods

PHAM NGUYEN’S HUNG YEN FACTORY

TALKING NUMBERS

3

International Standard Factories

1.500

Personnels

200.000

Active Selling Outlets

30

Countries Exported