A LEADING CONFECTIONERY COMPANY IN VIETNAM

Established in 1990, from a family production facility with just a few workers, the founder – Mrs. Nguyen Thi Dung, with a strong R&D background, along with the help of her husband – Mr. Pham Ngoc Thai has expanded the facility into a business. Co., Ltd., and so far has become one of the most successful family-owned companies in Vietnam with 3 factories in Binh Tan District (HCMC), Long An, Northern warehouse in Hung Yen province, with over 1,500 employees.

Pham Nguyen products are present in 200,000 retail locations throughout Vietnam and more than 30 countries around the world.

VISION, MISSION

“Without R&D, we will forever be left behind, always at least one step behind our competitors” is the guideline statement for Pham Nguyen’s development in recent years, when the 2nd generation is taking over in developing the confectionery empire. The company has grown tremendously due to the young, creative, exploding management method of none other than the children of the founders.

Ms. Pham Thi Thanh Thao (Chief Operations Officer) and her husband Mr. Christian Leitzinger (Chief Executive Officer)

Mr. Leitzinger Christian Walter, CEO of Pham Nguyen Confectionery shared:
“I am very proud when our company Pham Nguyen is honored to win the title of Best Managed Enterprise in 2022. This title is recognition & encouragement for Pham Nguyen’s staff who have joined hands to build Building a strong organizational culture, constantly maintaining high governance standards & always looking for innovative and breakthrough solutions to promote long-term growth. The achievement also confirms Pham Nguyen’s commitment to partners, distributors, millions of loyal customers who have loved, trusted & shared our products with everyone they know. Once again, thank you sincerely. Thank you to all those who have been instrumental in helping us achieve our vision to transform the baking industry in Vietnam, as well as the opportunity to expand our leadership to serve many more customers.”

GLOBAL PARTNER

Bauli, a 100-year old, Italian, family managed and owned company, is a valuable partner of ours in Vietnam. The brand is known for various Italian traditional classics: Pandoro, Panettone… which are loved world-wide.

Since 2019, we have built distribution of Bauli products into all modern trade, and 16,000 general trade shops.

HISTORY

The establishment and development of Pham Nguyen Confectionery

This is a simple headline

2016 – The present

2022

Winner of the Deloitte Best Managed Company award

2021

Winner of the Deloitte Best Managed Company award

2020

Winner of the Deloitte Best Managed Company award

2019

Built distribution of Bauli – our global strategic partner – products into all modern trade, and 16,000 general trade shops across Vietnam

1990 – 2016

2016

Received 9.6 million investment from Mizuho Asia Partner

2014

Launched Otto Bread, marking the beginning of entering fresh and healthy bakery era

2010

Partnered with Doraemon and Pikachu Licensor for a hugely successful products launch under Popit brand name

1997

Develop the well-beloved Chocolate Coated Biscuit under brand name Choco P&N – the most chosen Chocopie Brand til this day

1993

Developed the first Packaged Candy in Vietnam and quickly took over the market with P&N chocolate Brand

1990

Founded in 1990 by Ms Nguyen Thi Dung, from the humble factory located in Binh Tan district, Ho Chi Minh City, Vietnam

PHAM NGUYEN IN THE FIRST DAYS

Workers by Pham Nguyen’s line.

Foundation for greatness.

Solid.

Continuous learning and developing.

“A thousand-step journey starts with one.”

A humble beginning.

Never stop evolving.

Happy faces.

Ready to go!

Working the magic.

Workers by Pham Nguyen’s line.

Checking 1, 2, 3.

Mission successful.

Before the machine.

In action.

Testing.

Installing the 1st machine.

TALKING NUMBERS

3

International Standard
Factories

1.500

Personnels

200.000

Active Selling Outlets

30

Countries Exported